LIVE EVENTS
Give audiences something to SNAP, POST and SHARE.
Our event marketing services arm lifestyle and emerging brands with innovative platforms that create dialogue, connection and exchange. Our exhibition trailer stands out in a packed crowd and fosters a multi-sensory experience that creates authentic connections with your brand. Our capabilities are designed to make lasting impressions on event attendees, and create holistic consumption experiences that captivate minds, instill trust and inspire action.
MAKE IT YOUR OWN
We’ll customize our exhibition trailer to bring your brand to life. Engage and connect with your target audience with an exclusive brand experience. This white label option includes a branded exterior wrap and a number of features to choose from, like interior wall decals, digital signage, and more.
Need staffing? We’ve got you covered! From hair stylists, barbers, makeup artists and nail techs, to brand ambassadors, tour managers and drivers, we provide a total solution. Need equipment for a pop-up salon? We’ve got that too! Contact us for more details.
POP-UP WITH AN IMMERSIVE INTERACTIVE EXPERIENCE
Event Overview
The Prime Student 101 Campus Tour headed out to 43 colleges nationwide to help students kick off the year right with fun experiences, exciting giveaways and exclusive deals!
Philips Sonicare, Philips Norelco, Isopure Protein Drink, 3M (Scotch & Command), Soylent, and Avery hit the road with Prime Student to welcome students to college life.
The Challenge
Over half of the tour stops were unconfirmed at the beginning of the tour. College campuses were constantly being added, some with less than two days notice to secure a barber.
The Solution
The CHOP CHOP team worked closely with the agency to help manage the tour grid which allowed all parties to stay up to date with real-time changes. CHOP CHOP recruited, managed, paid, arranged transportation, and prepped each barber, to ensure they were equipped to showcase Norelco’s OneBlade shaver and trimmer.
BRAND ACTIVATION
EVENT DETAILS
UBER’s global network of Greenlight Hubs are in-person locations that provide resources for UBER driver partners.
Resources include 3rd party vendor companies that can provide valuable products and services for driver partners.
With approximately 1,000 drivers expected at the Chicago Greenlight Hub event, CHOP CHOP was contracted to provide haircuts and hairstyles to driver attendees.
“This is exciting, I have a job interview today and I know I’m going to get the job now!”
– UBER Driver
“Now I can look my customers in the eyes, when you have a fresh hair cut and your beard trimmed it makes you feel good walking up to someone’s home or business.”
– UBER Driver
“We really enjoyed having you guys on site today. I look forward to even more opportunities for partnering together in the future.”
– Jack Spangler, Strategic Retail Partnerships Manager
BRAND ACTIVATION
EVENT DETAILS
3 Day girls’ club volleyball tournament qualifier event for USA Volleyball’s Girls’ Junior National Championship.
Over 500 top club teams from all over the country ages 12-17 years
CHOP CHOP hired to act on Adidas’s behalf, creating a pop-up salon experience in the player’s VIP lounge.
“CHOP CHOP did an awesome job. All the girls were so bummed the team was not here today, next year I’m thinking your team should be here all three days.”
– Producer, Henry V Events
“The salon was a hit.”
– Producer, Henry V Events
Interior Front Facing View
Interior Rear Facing View
ENGAGE
We’re old school. Despite all the digital hype, we believe there’s no better way to connect your brand with consumers but through STIMULATING, VALUABLE and AUTHENTIC beauty and grooming activations.
ACTIVATE
CHOP CHOP’s luxury exhibition trailer and pop-up salon delivers an unforgettable experience. Your target audience leaves feeling good about themselves and great about your brand. We help your brand connect directly with consumers and increase brand awareness, drive product trial, sales and social engagement. Our services boost self-esteem and encourage unity in the name of your brand, changing the way people feel, think and behave.
GROW
- BRAND ACTIVATION
- MOBILE TOURS & ROAD SHOWS
- POP-UP STORES
- SAMPLING
- MULTICULTURAL & EVENT MARKETING
- SPORTING EVENTS & TAILGATING
- TRADESHOWS
- LOCAL & NATIONAL FESTIVALS
