Experiential marketing and brand activation should be a tactic within your marketing mix if your company has marketing goals around:
- Increasing brand awareness
- Increasings sales
- Educating customers
- Launching new products
- Generating leads
It’s a fact, digital and social media marketing will always have a place in business growth and development. Obviously, both are proven ways to get in front of a targeted audience, but even these marketing tactics have limitations.
Remember the ‘Rule of 7’ in marketing? It suggests that a prospect needs to hear or see your message 7 times before making a purchase. Many people agree, the biggest difference between a digital marketing and a brand activation is the level of noise you must compete against. In the digital space, it’s getting increasingly more difficult to capture a prospect’s attention, as a result, the level of frequency becomes more important. On-going digital marketing, like display retargeting, email campaigns, social ads and sponsored post, can get costly and the level of effort to acquire one new customer can leave any brand unsatisfied with the level of return on investment.