VIP Pop-up Salon Activation at the Adidas Windy City National  Qualifier

Video by: ORIGINTD

Experiential marketing and brand activation should be a tactic within your marketing mix if your company has marketing goals around:

  • Increasing brand awareness
  • Increasings sales
  • Educating customers
  • Launching new products
  • Generating leads

It’s a fact, digital and social media marketing will always have a place in business growth and development. Obviously, both are proven ways to get in front of a targeted audience, but even these marketing tactics have limitations.

Remember the ‘Rule of 7’ in marketing?  It suggests that a prospect needs to hear or see your message 7 times before making a purchase.  Many people agree, the biggest difference between a digital marketing and a brand activation is the level of noise you must compete against.  In the digital space, it’s getting increasingly more difficult to capture a prospect’s attention, as a result, the level of frequency becomes more important.  On-going digital marketing, like display retargeting, email campaigns, social ads and sponsored post, can get costly and the level of effort to acquire one new customer can leave any brand unsatisfied with the level of return on investment.

Why We Do It

We’re old school.  Despite all the digital hype, we believe there’s no better way to connect with a target audience than STIMULATING, VALUABLE and AUTHENTIC events and experiences, created through experiential marketing and activation.

How We Do It

CHOP CHOP’s luxury exhibition salon trailer and pop-up salon delivers a beauty and grooming activation that enhances one’s day and provides a boost of self-esteem.  In addition, our live marketing activations create unity throughout communities.  We help your brand connect directly with consumers to increase brand awareness, drive product trials and create loyalty.  CHOP CHOP creates meaningful experiences that change the way people feel, think and behave.

What We Do

Choose between two types of activation:

(1) The Experiential Salon Trailer  is a converted 28 ft. trailer designed to serve as a mobile consumer engagement salon space equipped with:

  • 4 Hair/Makeup Stations
  • 3 Washbowls
  • Bluetooth stereo & ceiling speakers
  • Television
  • Microwave
  • Refrigerator
  • Product display space
  • Storage cabinents
  • Heating & AC
  • Bathroom
  • Awning
  • Generator

Customized branding is available in the form of but not limited to:

  • Temporary exterior wrap
  • Exterior brand magnets
  • Countertop branding
  • Window clings
  • Decals
  • Signage
  • Point of purchase displays
  • Sponsored products, supplies and tools

CHOP CHOP’s 4 station salon activation trailer

Providing an unforgettable experience inside CHOP CHOP’s salon trailer

CHOP CHOP’S Braid Bar activation at ‘Girl On Fire’ Trade Show

(2) The Pop-up Salon is an onsite salon setup with hair styling, haircut, makeup and manicure bars equipped with:

  • Folding styling chairs with a table extension and storage
  • High-top tables for marketing materials and product displays
  • Wireless bluetooth speaker for music
  • Nail table and folding chairs for manicure stations
  • Tabletop mirrors
  • Nail dryers

Customized branding is available in the form of but not limited to:

  • Step & Repeat sign for before and after photos
  • T-shirts for staff
  • Table cloths
  • Signage
  • Point of purchase displays
  • Sponsored hair products, supplies and tools

With each marketing activation, licensed beauty professionals are available to offer quality cuts, hair styling, manicures, makeup application and esthetics.

 

CHOP CHOP’s pop-up makeup bar

CHOP CHOP’S Pop-up Salon and Salon Trailer are  perfect for :

  • Local and National Festivals
  • Trade Show Activation
  • Product Launches
  • In-store Brand Activation
  • Mobile Retail Store
  • Tours and Roadshows
  • Sporting events and Tailgating
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